The Complete Guide to Wholesale Companies for Amazon FBA Sellers in 2025

Finding reliable wholesale companies for Amazon FBA sellers has become increasingly challenging as the marketplace grows more competitive. With over 9.7 million sellers on Amazon worldwide, sourcing quality products at profitable margins is crucial for FBA success. This comprehensive guide reveals the top wholesale companies, directories, and strategies that successful Amazon FBA sellers use to build sustainable businesses.

Whether you’re a beginner looking to launch your first FBA product or an experienced seller seeking to diversify your supplier base, this guide provides actionable insights to help you find legitimate wholesale partners and avoid costly mistakes. Before dving into wholesale companies for Amazon FBA sellers, let’s first look at what these companies are.

What are Wholesale Companies for Amazon FBA Sellers?

Wholesale companies for Amazon FBA sellers are suppliers who manufacture and distribute products directly to Amazon FBA sellers at wholesale prices. These companies provide brand-name products that comply with Amazon’s policies, allowing FBA sellers to purchase inventory in bulk and resell through Amazon’s Fulfillment by Amazon (FBA) program. This wholesale business model differs significantly from retail arbitrage or private labeling, offering unique advantages for sellers who master the wholesale sourcing process.

Wholesale vs Other Amazon Business Models

Wholesale Benefits:

• Established products with proven market demand
• Brand recognition and customer trust
• Predictable inventory replenishment
• Lower risk compared to private label
• No product development costs

Key Differences:

• Retail Arbitrage: Buying retail products to resell (limited scalability)
• Private Label: Creating your own branded products (higher investment, longer timeline)
• Wholesale: Selling existing branded products in bulk quantities (balanced risk and reward)

Why FBA Sellers Choose Wholesale companies For Amazon

According to Amazon’s seller data, wholesale represents approximately 25% of all third-party seller revenue on the platform. The model appeals to FBA sellers because it provides:

1. Faster time to market – No product development phase
2. Brand authority – Selling recognized brands builds customer confidence
3. Scalability – Proven products can be scaled across multiple markets
4. Lower barriers to entry – Less capital required than private label

Types of Wholesale Suppliers for Amazon FBA Sellers

Understanding different supplier types helps FBA sellers choose the right partners for their business model and budget constraints.

Manufacturer Direct Suppliers

Working directly with manufacturers offers the best pricing and control over your supply chain. However, manufacturers often require higher minimum order quantities (MOQs) and may have strict territory restrictions.

Advantages:

• Lowest wholesale prices
• Direct relationship building
• Better control over inventory timing
• Potential for exclusive arrangements

Challenges:

• High MOQs (often $10,000+ initial orders)
• Language barriers for international manufacturers
• Longer lead times
• Complex payment terms

Authorized Distributors

Distributors purchase from manufacturers and resell to retailers, including Amazon FBA sellers. They offer more flexibility than manufacturers but at higher per-unit costs.

Advantages:

• Lower MOQs than manufacturers
• Faster shipping times
• Easier payment terms
• Multiple brand portfolios

Considerations:

• Higher per-unit costs
• Competition from other resellers
• Limited exclusivity options
• Territorial restrictions may apply

Wholesale Directory Services

Directory services compile databases of verified suppliers, saving sellers time on research while providing vetted supplier lists.

Benefits:

• Pre-screened suppliers
• Time-saving research
• Multiple supplier options
• Ongoing support and updates

Investment Required:

• Subscription or one-time fees
• Additional verification recommended
• No guarantee of acceptance by suppliers

Top 15 Wholesale Companies for Amazon FBA Sellers

Premium Directory Services

1. Worldwide Brands ($299 one-time fee)

Worldwide Brands stands as one of the oldest and most trusted wholesale directories, featuring over 16 million products from certified suppliers.

Key Features:

• Lifetime membership with one-time payment
• Light bulk certified suppliers only
• Direct manufacturer contacts
• Product research tools included
• 24/7 customer support

Best For: Serious FBA sellers willing to invest in quality supplier relationships MOQ Range: Varies by supplier, typically 50-500 units

2. SaleHoo ($67/month or $127/year)

SaleHoo offers access to over 8,000 suppliers across various product categories, with a focus on dropshipping and wholesale opportunities.

Key Features:

• Extensive supplier database
• Product research lab
• Educational resources and training
• Community forum access
• Market trend analysis

Best For: New FBA sellers seeking education and supplier access Supplier Focus: Global suppliers with emphasis on trending products

3. ThomasNet (Free basic access, premium features available)

ThomasNet provides access to over 500,000 North American suppliers, with robust filtering options and verified company profiles.

Key Features:

• Comprehensive US supplier database
• Advanced search and filtering
• Supplier verification badges
• RFQ (Request for Quote) system
• Manufacturing industry focus

Best For: FBA sellers prioritizing US-made products and suppliers Strength: Industrial and manufacturing supplier connections

Free and Low-Cost Platforms

4. Wholesale Central (Free)

Wholesale Central offers free access to wholesale suppliers across multiple categories, making it an excellent starting point for new FBA sellers.

Key Features:

• No membership fees
• Categorized supplier listings
• Basic supplier information
• Regular database updates
• Easy-to-navigate interface

Best For: Budget-conscious FBA sellers and beginners Limitation: Less detailed supplier verification

5. Alibaba (Free to browse, paid memberships available)

Alibaba connects FBA sellers with manufacturers and wholesalers primarily based in China, offering competitive pricing for bulk orders.

Key Features:

• Massive supplier database
• Trade Assurance program
• Gold Supplier verification
• Instant messaging with suppliers
• Mobile app accessibility

Best For: FBA sellers comfortable with international sourcing MOQ Range: Typically 100-1,000+ units Considerations: Longer shipping times, quality control challenges

6. Global Sources (Free basic access)

Global Sources specializes in connecting buyers with verified Asian suppliers, particularly strong in electronics and consumer goods.

Key Features:

• Verified supplier profiles
• Trade show connections
• Industry-specific focus
• Supplier verification services
• Direct communication tools

Best For: FBA sellers targeting electronics and tech accessories Regional Focus: Asia-Pacific suppliers

Specialized Wholesale Platforms

7. DHGate (Free to browse)

DHGate focuses on small-quantity wholesale orders from Chinese suppliers, making it accessible for smaller FBA operations.

Key Features:

• Low minimum order quantities
• Buyer protection programs
• Multiple payment options
• Mobile-optimized platform
• Escrow services

Best For: Small-scale FBA sellers testing new products MOQ Range: Often as low as 1-10 units

8. Faire (Free to browse, wholesale marketplace)

Faire connects retailers with independent brands and makers, offering unique products not typically found on other platforms.

Key Features:

• Curated brand selection
• Net payment terms (pay later options)
• Free return policy on first orders
• Trend forecasting tools
• Boutique and artisan focus

Best For: FBA sellers targeting unique, boutique-style products Product Focus: Home goods, fashion accessories, gifts

9. Tundra Restaurant Supply (Industry-specific)

While primarily serving restaurants, Tundra offers wholesale opportunities for FBA sellers in the kitchen and restaurant supply category.

Key Features:

• Commercial-grade products
• Bulk pricing options
• Fast shipping capabilities
• Industry expertise
• B2B focused platform

Best For: FBA sellers in kitchen, restaurant, and commercial supply niches

Regional and Niche Suppliers

10. Empire Distributer (Amazon FBA focused)

Empire Distributer specifically caters to Amazon FBA sellers, understanding the unique requirements of the platform.

Key Features:

• FBA-optimized packaging
• Amazon-compliant labeling
• Competitive wholesale pricing
• FBA seller support
• Inventory management assistance

Best For: FBA sellers seeking turnkey wholesale solutions

11. Nation Distributor (Multi-category wholesale)

Nation Distributor offers wholesale products across multiple categories with competitive pricing structures.

Key Features:

• Diverse product categories
• Competitive wholesale pricing
• Reliable inventory levels
• Customer service focus
• Flexible ordering options

Best For: FBA sellers seeking diverse product portfolios

12. Rysons Wholesale (E-commerce focused)

Rysons specializes in wholesale supply for online sellers, including Amazon and eBay retailers.

Key Features:

• E-commerce seller focus
• Competitive pricing structure
• Multiple product categories
• Seller support services
• Inventory management tools

Best For: Multi-platform online sellers including FBA

International Wholesale Options

13. IndiaMart (Indian suppliers)

IndiaMart connects global buyers with Indian manufacturers and suppliers across numerous categories.

Key Features:

• Largest Indian B2B marketplace
• Verified supplier badges
• Multiple communication channels
• Local language support
• Competitive pricing from India

Best For: FBA sellers seeking cost-effective sourcing from India

14. EC21 (Global B2B marketplace)

EC21 offers access to suppliers worldwide with strength in Asian and European markets.

Key Features:

• Global supplier network
• Multi-language platform support
• Trade show connections
• RFQ system
• Supplier verification services

Best For: FBA sellers seeking diverse international supplier options

15. Made-in-China.com (Chinese suppliers)

Made-in-China provides access to Chinese manufacturers and suppliers with focus on quality verification.

Key Features:

• Extensive Chinese supplier database
• Quality verification services
• Trade assurance programs
• Industry categorization
• Supplier rating systems

Best For: FBA sellers prioritizing Chinese manufacturing with quality focus

How to Find and Vet Wholesale Suppliers for Amazon FBA

Finding legitimate wholesale companies requires systematic research and verification processes. Follow these steps to identify reliable partners for your FBA business.

Step-by-Step Supplier Discovery Process

1. Industry Research and Identification

Start by identifying manufacturers and distributors in your target product categories:

• Google searches: Use terms like “manufacturer + product name” or “wholesale + product category”
• Industry trade publications: Review advertising sections for supplier listings
• Trade shows: Attend relevant industry trade shows and exhibitions
• Competitor analysis: Research who supplies products similar to your targets

2. Initial Supplier Contact and Qualification

When contacting potential suppliers:

• Professional presentation: Create a business introduction highlighting your Amazon FBA operation
• Specific inquiries: Ask about minimum order quantities, pricing tiers, and territory restrictions
• Amazon compatibility: Confirm they work with Amazon FBA sellers
• Documentation requests: Ask for product catalogs, pricing sheets, and company credentials

3. Comprehensive Supplier Verification Checklist

Use this checklist to evaluate potential wholesale partners:

Legal and Business Verification:

• [ ] Valid business license and registration
• [ ] Federal Tax ID number (EIN) verification
• [ ] Physical business address confirmation
• [ ] Years in business (prefer 3+ years minimum)
• [ ] Better Business Bureau rating check

Financial and Operational Assessment:

• [ ] Credit references from other customers
• [ ] Bank references and financial stability
• [ ] Inventory levels and stock consistency
• [ ] Order fulfillment capabilities and timelines
• [ ] Return and warranty policy terms

Amazon-Specific Requirements:

• [ ] Willingness to work with Amazon FBA sellers
• [ ] No territorial restrictions affecting Amazon sales
• [ ] Ability to provide necessary documentation for Amazon
• [ ] Understanding of Amazon’s packaging requirements
• [ ] UPC/GTIN code provision capabilities

Red Flags to Avoid When Choosing Suppliers

Be cautious of suppliers exhibiting these warning signs:

Financial Red Flags:

• Requests for payment via wire transfer, Western Union, or money orders
• Demands for full payment upfront without established relationship
• Prices significantly below market average (too good to be true)
• Unwillingness to provide business references
• No established credit terms or trade references

Operational Red Flags:

• Poor communication or delayed responses
• Reluctance to provide business credentials or documentation
• No physical business address or only P.O. Box listings
• Pressure tactics or aggressive sales approaches
• Inability to provide product samples or quality guarantees

Legal and Compliance Red Flags:

• No valid business license or registration
• Unwillingness to sign formal agreements or contracts
• Requests to misrepresent product origins or specifications
• No warranty or return policy provisions
• Unclear or restrictive territory limitations

Critical Success Factors for Amazon FBA Wholesale

Understanding Minimum Order Quantities (MOQs)

Most wholesale suppliers require minimum order quantities, which vary significantly based on supplier type and product category.

Typical MOQ Ranges:

• Manufacturers: $5,000-$50,000+ initial orders
• Distributors: $500-$5,000 per order
• Directory suppliers: $100-$2,500 per order
• International suppliers: Often higher due to shipping economics

MOQ Management Strategies:

1. Start small: Begin with distributors offering lower MOQs
2. Multi-product orders: Combine different SKUs to meet MOQ requirements
3. Seasonal planning: Time large orders with peak selling seasons
4. Partnership opportunities: Consider partnering with other sellers for large orders

Calculating Profit Margins and Total Costs

Successful FBA wholesale requires comprehensive cost analysis beyond the wholesale price.

Complete Cost Structure:

• Wholesale price: Base product cost from supplier
• Shipping costs: Freight from supplier to Amazon warehouse
• Amazon FBA fees: Storage and fulfillment charges
• Amazon referral fees: Category-specific percentage fees
• Additional costs: Prep services, insurance, customs duties (international)

Profit Margin Calculation Example:

Product wholesale price: $10.00
Shipping per unit: $2.00
Amazon FBA fees: $3.50
Amazon referral fee (15%): $4.50 (on $30 sale price)
Total costs: $20.00
Sale price: $30.00
Net profit: $10.00 (33% profit margin)

Managing Amazon Brand Restrictions

Amazon has implemented gating restrictions on many popular brands to protect against counterfeit products and unauthorized selling.

Common Restricted Categories:

• Electronics (Apple, Sony, Samsung)
• Beauty and personal care (L’Oreal, Procter & Gamble brands)
• Grocery and gourmet food (major national brands)
• Sports and outdoors (Nike, Adidas)
• Toys and games (LEGO, Mattel)

Strategies for Restricted Brands:

1. Authorization letters: Obtain written authorization from brand manufacturers
2. Invoice documentation: Provide invoices showing authorized purchase channel
3. Application process: Complete Amazon’s brand approval applications
4. Focus on ungated brands: Target brands without current restrictions
5. Private communication: Work directly with brands for Amazon approval

Getting Started With Wholesale Companies For FBA: Your Action Plan

Setting Up for Wholesale Success

Before contacting Wholesale Companies For Amazon FBA, establish the foundation for your wholesale operation:

Business Structure:

• Register your business entity (LLC or Corporation recommended)
• Obtain Federal Tax ID (EIN) number
• Acquire state sales tax permit and resale certificate
• Set up business banking accounts
• Consider business insurance for inventory protection

Amazon Seller Preparation:

• Complete Amazon Professional Seller account setup
• Understand FBA requirements and fee structures
• Familiarize yourself with Amazon’s policies and restrictions
• Set up inventory management systems
• Prepare for product photography and listing optimization

Initial Product Research Strategy

Focus your initial wholesale efforts on products with proven demand and manageable competition:

Product Selection Criteria:

• Sales velocity: Minimum 300+ sales per month in your target category
• Competition analysis: Avoid oversaturated markets with 50+ sellers
• Price points: Target products selling between $15-$50 for optimal margins
• Size and weight: Avoid oversized items that incur higher FBA fees
• Seasonality: Start with evergreen products with consistent demand

Research Tools and Resources:

• Jungle Scout: Product research and market analysis
• Helium 10: Comprehensive Amazon seller toolkit
• Keepa: Price history and sales rank tracking
• AMZScout: Product database and opportunity finder

First Order Best Practices

Your initial wholesale orders set the foundation for long-term supplier relationships:

Order Planning:

• Start with 1-2 products to test market response
• Order 2-3 months of inventory based on sales velocity projections
• Factor in Amazon’s inventory performance index requirements
• Plan for seasonal variations and promotional opportunities

Quality Control:

• Request product samples before placing large orders
• Inspect shipments upon receipt for quality and accuracy
• Document any quality issues for supplier feedback
• Establish quality standards and communication protocols

Advanced Strategies for Wholesale Success

Building Long-term Supplier Relationships

Successful FBA wholesalers develop strategic partnerships with their suppliers:

Relationship Building Tactics:

• Consistent ordering: Maintain regular order schedules when possible
• Prompt payments: Pay invoices on time or early to build trust
• Market feedback: Share sales data and market insights with suppliers
• Growth planning: Discuss expansion opportunities and new product introductions
• Professional communication: Maintain clear, respectful communication channels

Negotiation Strategies:

• Volume commitments: Negotiate better pricing for guaranteed order volumes
• Payment terms: Request net-30 or net-60 payment terms after establishing trust
• Exclusive arrangements: Explore exclusive territory or product rights
• Marketing support: Request co-op advertising or promotional support
• Returns and exchanges: Negotiate favorable return policies for defective products

Diversifying Your Supplier Base

Risk management requires maintaining multiple supplier relationships:

Diversification Benefits:

• Supply chain security: Reduce dependence on single suppliers
• Price competition: Compare pricing across multiple sources
• Product variety: Access broader product portfolios
• Geographic diversity: Balance domestic and international suppliers
• Capacity management: Handle growth through multiple supplier relationships

Portfolio Management:

• Primary suppliers: 2-3 main suppliers for core products (70% of volume)
• Secondary suppliers: 3-5 backup suppliers for product diversification (20% of volume)
• Test suppliers: 2-3 new suppliers for market testing (10% of volume)

Leveraging Amazon’s Tools and Programs

Amazon provides several programs to support wholesale sellers:

Amazon Brand Registry:

• Enhanced brand protection for registered trademarks
• Access to A+ content and enhanced brand content
• Powerful reporting tools for brand monitoring
• Priority customer support for brand-related issues

Amazon Vendor Central:

• Direct supplier relationship with Amazon as first-party seller
• Access to Amazon’s promotional programs and marketing tools
• Potential for inclusion in Amazon’s advertising programs
• Higher volume opportunities but lower control

Amazon Business Program:

• B2B marketplace access for business customers
• Quantity discounts and business pricing options
• Enhanced customer service for business buyers
• Integration with procurement systems

Conclusion: Building Your Wholesale Empire

Finding the right wholesale companies for Amazon FBA sellers requires patience, diligence, and strategic thinking. The suppliers and directories outlined in this guide represent proven resources used by successful FBA sellers worldwide.

Key Takeaways:

1. Start with directory services like Worldwide Brands or SaleHoo to build initial supplier relationships
2. Verify everything – Use the comprehensive checklist to avoid fraudulent suppliers
3. Calculate all costs – Ensure realistic profit margins after all fees and expenses
4. Build relationships – Focus on long-term partnerships rather than transactional arrangements
5. Diversify gradually – Expand your supplier base as your business grows

Next Steps:

• Choose 2-3 supplier directories or platforms from this guide
• Research and identify 5-10 potential products in your target category
• Contact 3-5 suppliers for each product to compare terms and pricing
• Order samples and conduct thorough quality testing
• Place your first wholesale order with verified suppliers

Success in Amazon FBA wholesale comes from consistent execution of these fundamentals combined with continuous learning and adaptation to market changes. Start with one reliable supplier relationship and gradually expand your network as you gain experience and confidence in the wholesale process.

The wholesale opportunity on Amazon continues to grow, but success requires the right Amazon fba wholesale suppliers, proper planning, and dedication to building sustainable business relationships. Use this guide as your roadmap to finding and working with wholesale companies that will fuel your Amazon FBA success.