How To Contact Suppliers For Amazon Wholesale in 2025

Breaking into Amazon wholesale can feel overwhelming, especially when it comes to getting Amazon FBA suppliers to actually respond to your outreach. The truth is, most Amazon sellers struggle with this crucial first step because they don’t know the right approach to contact wholesale suppliers effectively. In 2025, the strategies that work require a specific mindset shift and proven scripts that have opened thousands of wholesale accounts for Amazon fba wholesale suppliers.

Why Most Amazon Sellers Fail at Supplier Outreach

Here’s the reality: many wholesale suppliers are skeptical of Amazon sellers. These business owners, often in their 60s, 70s, and 80s, don’t fully understand the online marketplace world and may have had negative experiences with inexperienced sellers. However, they absolutely want to make money and are open to working with legitimate wholesale businesses.

The key to successful supplier outreach is positioning yourself correctly from the start. Never lead with “I’m an Amazon seller” in your initial contact with Amazon wholesale suppliers. Instead, present yourself as what you actually are: an online retailer who buys products wholesale and resells them. This simple reframing removes immediate barriers and gets you past the first hurdle of getting a response.

Essential Legal Requirements for Wholesale Accounts

Before you even think about contacting suppliers, you need two essential documents that every legitimate Amazon FBA wholesale supplier will require. Every wholesale account application demands an LLC and a reseller permit to prove your business legitimacy. Without these, suppliers won’t even consider working with you.

Getting your LLC is straightforward – simply visit your state’s Secretary of State website to file the necessary paperwork. In most states, this costs a few hundred dollars (Georgia charges just $100). Your reseller permit is typically free and available through your state’s Department of Revenue website. These documents prove you’re a legitimate wholesale business, not just someone looking to buy products at wholesale prices.

Pro Tip: Having these documents ready before reaching out demonstrates professionalism and speeds up the wholesale account approval process significantly.

How to Find Amazon FBA Wholesale Suppliers Contact Information

Method 1: Direct Brand Websites

The simplest way to find wholesale opportunities is often hiding in plain sight on brand websites. Major Amazon wholesale suppliers like Fiji, Sony, and Logitech frequently have “Contact Us” or wholesale inquiry links at the bottom of their websites. Fiji Water, for example, has a “Sell Fiji Water” link that leads directly to their wholesale application.

If a brand denies your wholesale account application, don’t give up on finding Amazon FBA suppliers. Ask them for a list of their authorized distributors – these are approved resellers who can work with wholesale businesses like yours. This approach often opens doors that seemed completely closed and connects you with reliable wholesale suppliers.

Method 2: Local Distributor Search

Google Maps provides another goldmine of local wholesale opportunities that most Amazon sellers overlook. Search for “distributor near me” or add specific categories like “electronics distributor near me” or “books distributor near me.” Local distributors often have less competition from other Amazon sellers and are more willing to work with nearby wholesale businesses, especially when you can meet face-to-face.

The National Association of Wholesaler-Distributors also maintains directories that can help you locate legitimate wholesale suppliers in your area. This targeted approach to finding Amazon wholesale suppliers often yields the highest success rates for new sellers.

The Exact Email Script for Contacting Wholesale Suppliers

Your initial outreach email to Amazon FBA suppliers should be short, professional, and focused on getting a response. Use “Wholesale Account Inquiry” as your subject line to immediately communicate your intent to potential wholesale suppliers. The body should be concise and direct.

Here’s the proven email template for contacting Amazon wholesale suppliers:

Subject: Wholesale Account Inquiry

Body: “Hey, I’m looking for information regarding opening a wholesale account with your brand and carrying your products. Can you please tell me what you need from my wholesale business to get started? I attached my resale certificate in case you need it, and my contact details are below. Thanks.”

This approach has successfully opened countless wholesale accounts because it demonstrates seriousness without overwhelming Amazon FBA suppliers with unnecessary details.

Master Cold Calling Amazon Wholesale Suppliers

When calling wholesale suppliers directly, your opening line should focus on getting information rather than making demands. Ask to speak with someone about getting a price list emailed so you can put together a potential wholesale order. This approach is non-threatening and positions you as a serious buyer to Amazon wholesale suppliers.

Be prepared for questions about where you sell and whether you have a retail store or website. When they ask about Amazon (and they likely will), acknowledge it as one of your largest sales channels while mentioning other platforms like Walmart and eBay. Show your knowledge by asking about their MAP (Minimum Advertised Price) policies, which demonstrates you understand professional selling practices when working with wholesale suppliers.

Sample Cold Call Script: “Hey, who would I speak to about getting a price list emailed to me so that I can put a possible wholesale order together? Yes, of course Amazon is one of our largest sales channels. We also sell on Walmart and eBay. Do you work directly with any Amazon sellers, and if you do, does your company have a MAP policy that you make sellers follow?”

Critical Questions to Ask Amazon FBA Suppliers

Once you have a wholesale supplier’s attention, asking informed questions sets you apart from amateur sellers and demonstrates your commitment to building a legitimate wholesale business. These questions also provide valuable business intelligence that can significantly impact your profitability.

Initial Questions for Amazon Wholesale Suppliers:

• Do you mostly work with brick-and-mortar or online sellers?
• Do you allow credit for wholesale accounts?
• What’s your minimum order quantity (MOQ)?
• How often do you get new inventory in?
• Can you provide current inventory in CSV format?
• How fast do you ship orders?

Follow-up Questions for Serious Wholesale Suppliers:

• What’s the soonest trade show you’ll be attending?
• Do you have any clients that do Net 30 as a payment method?
• Do your invoices work to get brand approval on Amazon?
• What category does most of your sales come from?
• Where are your warehouses located?
• Do you ship directly to Amazon fulfillment centers?

Understanding Key Terms When Working with Wholesale Suppliers

Net 30 Payment Terms

Net 30 payment terms can be a game-changer for new Amazon sellers with limited capital. This means Amazon FBA suppliers send inventory first and you have 30 days to sell it before payment is due. Combined with business credit cards or lines of credit, this can eliminate the need for large upfront cash investments in your wholesale business.

MAP Policies and Wholesale Compliance

MAP (Minimum Advertised Price) policies protect brand integrity by setting minimum advertised prices. Understanding and respecting these policies builds trust with Amazon wholesale suppliers and ensures long-term business relationships. Many wholesale suppliers will test your knowledge of these concepts before approving wholesale accounts.

The Federal Trade Commission provides guidance on legal pricing policies that wholesale businesses should understand when working with suppliers.

The Numbers Game: Realistic Expectations for Supplier Outreach

Wholesale supplier outreach is fundamentally a volume game with focused results. You might contact 10 Amazon wholesale suppliers and only get responses from one or two, but that’s completely normal in the wholesale business. The good news is there are millions of suppliers available, so persistence pays off when building relationships with Amazon FBA suppliers.

However, you don’t need hundreds of Amazon wholesale suppliers to build a successful business. Focus on developing relationships with 2-5 quality wholesale suppliers rather than spreading yourself thin. Many successful Amazon sellers have built six-figure wholesale businesses working with just a handful of reliable wholesale partners.

Why Local Amazon Wholesale Suppliers Offer the Best Success Rates

Local distributors provide your highest probability of success for landing your first wholesale account with Amazon FBA suppliers. These wholesale businesses face less competition from other Amazon sellers and appreciate the personal touch of working with someone in their area. Consider visiting local wholesale suppliers in person when possible – face-to-face meetings often seal deals that emails cannot.

Building relationships with local Amazon wholesale suppliers also provides advantages like faster shipping, easier returns, and the ability to inspect products before purchasing. These benefits can significantly improve your Amazon business operations and customer satisfaction rates.

Common Mistakes When Contacting Amazon Wholesale Suppliers

Never mention Amazon upfront: Leading with “I’m an Amazon seller” immediately triggers skepticism from wholesale suppliers who may have had bad experiences.

Don’t skip the legal requirements: Attempting to contact Amazon FBA suppliers without proper business documentation wastes everyone’s time and damages your credibility.

Avoid generic mass emails: Wholesale suppliers can spot template emails immediately. Personalize your outreach to each potential wholesale partner.

Don’t give up after one rejection: Many successful wholesale relationships start after initial rejections when you demonstrate persistence and professionalism.

Tools and Resources for Finding Amazon Wholesale Suppliers

Several platforms can help streamline your search for legitimate Amazon FBA suppliers:

• Alibaba for international wholesale suppliers
• ThomasNet for North American manufacturers and distributors
• SaleHoo directory of verified wholesale suppliers
• Wholesale Central for general wholesale opportunities

Your local Small Business Administration (SBA) office can also provide resources and networking opportunities to connect with regional wholesale suppliers and Amazon FBA suppliers.

FAQ: Common Questions About Contacting Amazon Wholesale Suppliers

How long does it take to get approved by wholesale suppliers? Most Amazon FBA suppliers respond within 1-2 weeks, but approval can take 30-60 days depending on their verification process and your business documentation.

What’s the average cost to start a wholesale business? Initial costs typically range from $500-2,000 for legal setup (LLC, reseller permit) plus $2,000-10,000 for your first wholesale inventory order.

How many suppliers should I contact per week? Aim to contact 10-20 potential Amazon wholesale suppliers per week through various methods (email, phone, in-person visits) for optimal results.

Do I need insurance to work with wholesale suppliers? Many Amazon FBA suppliers require general liability insurance (typically $1-2 million coverage) before approving wholesale accounts.

Building Long-Term Success with Amazon Wholesale Suppliers

Success in Amazon wholesale requires persistence, professionalism, and patience when building relationships with wholesale suppliers. You’ll face rejections and non-responses, but each contact teaches you something about the wholesale business landscape. The Amazon FBA suppliers who do respond and work with you can become the foundation of a highly profitable Amazon wholesale business.

Remember that wholesale suppliers want to sell their products just as much as you want to buy them. By positioning yourself professionally, having proper documentation, and demonstrating industry knowledge, you create win-win relationships with Amazon wholesale suppliers that can generate substantial income for years to come.

The key to long-term success is treating wholesale suppliers as business partners rather than just product sources. Maintain regular communication, pay invoices promptly, and provide feedback on market trends to build trust and potentially gain access to exclusive products or better pricing terms.